Google Adwords Offers Enhanced Quality Score Feedback – Times Union
Sunday, May 20th, 2012“
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Tweet Larger | Smaller Printable Version Email This Georgia (default) Verdana Times New Roman ArialFont Page 1 of 1 The Google Adwords advertising system, described by David Twigg of Online Marketing Consultants Pty Ltd as the most sophisticated advertising platform in the world continues to evolve with a new insight into how the major metric of Quality Score is calculated. Brisbane, Queensland (PRWEB) April 28, 2012 Google launched this week an upgraded insight into how they rank adwords adverts which they outline here. Google Adwords experts have known for a long time that managing quality score is a major factor in managing a successful campaign (according to Google Quality Score is really the only metric because it incorporates all other metrics).
The new change revolves around identifying to the adwords advertiser where the scope lies in Quality score improvement.
By laying the cursor over the speech bubble under the status column of the keywords tab, a breakdown of the three key metrics that make up quality score is given. Those three key metrics being Expected Click Through Rate, Ad Relevance and Landing Page experience. A below average reading for any of the three metrics is a red flag that Google feel that particular element of the adwords campaign is the main scope for improved quality score.
Of course to imply this is an exact science would be wrong, there is a lot of grey area where testing and experience will allow progress but it is yet another advancement in the world’s most sophisticated advertising platform. Sophisticated in it’s targeting and in it’s analytical feedback to allow improved results. points out Online marketing specialist, David Twigg he says Business has been crying out for decades for an advertising platform that genuinely provides feedback of marketing campaigns and adwords is evolving into such a platform. TV, radio and newspaper advertising has been leveraging telephone call tracking for a while and that is certainly an advance to gain some metrics on marketing campaigns but the granular feedback Adwords is now offering gives the advertiser a far stronger insight into their campaigns. Last week the Interactive Advertising Bureau and PriceWaterhouseCoopers reported Online ad sales in the USA in 2011 to be $31.74 billion compared to $26.04 billion in 2010. If you would like to see a detailed piece on the 3 adwords metrics discussed here, ie Expected Click Through Rate, Ad Relevance and Landing Page experience then please read Maximising Quality Score With Google Adwords by clicking the link.
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Source: (click here) http://www.timesunion.com/business/press-releases/article/Google-Adwords-Offers-Enhanced-Quality-Score-3517253.php